1. COST EFFECTIVE
An online classifieds website will usually charge a fraction compared to traditional advertising; for instance advertising on Makaobora.com costs Ksh 300 per Ad irregardless the amount of words, number of photos or color, one line in a local daily cost Ksh 450, if a word crosses into the second line the cost doubles. Advertisers end up not communicating in the effort to shorten the message.
2. LONGER EXPOSURE
Classifieds websites will usually keep your Ad for at least 30days before expiry, in contrast to newspapers where Ads expire as soon as the reader folds the daily, Television Ads last even shorter. To illustrate, Ads on Makaobora.com stay online for 90 days before they expire.
3. EASIER RETRIEVAL
It’s not only possible but extremely easy to retrieve an expired Ad on a classifieds website. This takes only a few clicks. Newspaper companies never archive expired Ads and you will have to endure the pain of putting them together all over again for re-advertisement. Makaobora.com not only makes retrieval a picnic it also gives the advertiser the freedom to edit the Ad in they own account before re-advertising.
4. WIDER AUDIENCE
While newspaper audience is limited to geographical distribution, classifieds websites have no borders. For instance all Makaobora.com Ads are instantly auto-shared to 14 other websites: Megabonanza.com, Facebook, Twitter, LinkedIn, Google+, Blogger.com, WordPress.com, StumbleUpon, Tumblr, LiveJournal, Delicious, Diigo, Plurk, and VKontakte(VK.com)
5. EASIER EDITING
Once a newspaper Ad has been published with errors it’s impossible to correct it. Classifieds website Ads can be edited anytime even after they have been published.
6. SELLER/ADVERTISER GAINS PROMINENCE
Newspaper classifieds will usually give no space for the Advertiser profile except for a telephone number. Classifieds websites will give generous space for the advertiser’s profile and their portfolio. At Makaobora.com advertisers’ profiles link is prominently displayed on the homepage complete with all listings made by a particular seller.